Strategy informs action. We work with companies, governments, boards, executives and marketers to create effective strategy from which effective execution and in turn desired outcomes emerge.

Strategy requires rich context, looking beyond the immediate scope of decisions to understand the full scope of what might shape them. At the highest level, national or organisational strategy needs to draw on deep insights into macro shifts in economies, societies, and industries to design robust and effective positioning. More specific domains of strategy include platform development, brand, media, and marketing. At each level we look beyond current frames of reference to ensure that decisions and actions taken from strategic frameworks will drive success.

• Organisational strategy
• Strategy innovation
• Platform strategy
• Brand strategy
• Media strategy
• Strategy facilitation