We firmly believe that both qualitative and quantitative data drive both the crafting of an effective strategy, and also in the effectiveness in managing its success. Our research capabilities cover this spectrum from input into the planning stage through to the ongoing tracking and impact.
We use both traditional methods of capturing data, including customer satisfaction, online analytics, to innovative methods of measurement, methodologies and even display of data in a virtual reality simulation. In combination with psychologists, neurologists, and cognitive scientists, we are able to unlock an entirely new level of understanding, insight and relationships to drive powerful outcomes.
• Consumer insights
• Research audit
• Econometric modelling
• Audience analytics
• Social audit and analytics
• Content audits and strategies
• Influencer research and frameworks