We focus on data-driven storytelling that drives brand equity and business objective deliverables, regardless of the creative or channel type.
Attention must provide the right return, for both the brand and our audience. Content must work beyond purely capturing attention and driving engagement.
Our Content Effectiveness Framework ensures that all activity is carefully crafted for optimum organisational performance by analytical insight, customer journey analysis and alignment with other activity streams, tracking and SEO. All data points are seamlessly integrated into a robust measurement framework for real-time optimisation.
• Content Effectiveness Planning
• Content Strategy
• Content effectiveness audit
• Content ‘Brand Health’ scoring
• Customer lifecycle and attention planning
• Organisational and brand alignment workshops
• Content Production
• Real-time newsroom
• Mobile newsroom activation
• Influencer co-creation
• Content testing and optimisation
• Cognitive response analysis
• Thought Leadership Content
• Experiential communications
• Platform distribution strategy
• Emerging channels and best practice workshops